HubSpot Title and Seniority Normalisation

What this skill does

Turns inconsistent HubSpot job titles into clean, standardised data your team can route and score on. It finds contacts with blank or messy titles, pulls a canonical title, seniority, and department from MoltSets, maps those to your HubSpot picklist values, and writes them back. The result is a consistent seniority field that lead routing and lifecycle scoring can rely on.

Chain

HubSpot contacts
  to hubspot/search-crm-objects        (contacts with blank or messy job title)
  to resolve identifier per contact    (LinkedIn URL, or name + company domain)
  to MoltSets:
      reverse_linkedin_lookup          (LinkedIn URL -> title, seniority, department, industry)
      search_business_profile_by_name  (name + domain fallback -> title + firmographics)
  to map seniority + department to your HubSpot picklist values
  to hubspot/update-object             (write title, seniority, department, routing field)

Inputs

• HubSpot segment - which contacts to target (blank titles, freeform titles, or a specific import batch)
• Field mapping - how MoltSets seniority and department values map to your HubSpot picklists
• Overwrite policy - fill blanks only, or also standardise existing freeform titles
• Write-back fields - job title, seniority, department, and an optional routing field

How it works

1. Pulls contacts with blank or freeform job titles from HubSpot
2. Picks the strongest identifier: LinkedIn URL first, then name plus company domain
3. Runs reverse_linkedin_lookup when a LinkedIn URL exists to return title, seniority, department, and industry in one call
4. Falls back to search_business_profile_by_name when only a name and domain are available, returning title and firmographics
5. Maps the MoltSets seniority value (Intern, Entry, Senior, Manager, Director, VP, Head, C Suite, Owner, Partner) and department value (Operations, Sales, Information Technology, Engineering, Finance, Marketing, Human Resources, and so on) to your HubSpot picklist values
6. Writes the canonical title, seniority, and department back, plus an optional derived routing field for sales assignment

Output

Contacts scanned:        X
Titles cleaned:          X/N (XX%)
Seniority set:           X
Department set:          X
MoltSets tokens used:    X

Tips

• Requires the HubSpot remote MCP (mcp.hubspot.com) and the MoltSets MCP connected in the same client
• Decide your seniority-to-picklist mapping once and store it in the skill so runs stay consistent across batches
• The MoltSets seniority value is "C Suite" with a space, not a hyphen, so match your picklist mapping to that exact string
• Seniority and department are each around 60% filled, so expect some contacts to return a title without a mapped seniority
• Custom objects are not reachable through HubSpot's remote MCP, so write to standard contact properties
• Throttle write-back to stay inside HubSpot's limit of 100 requests per 10 seconds