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SPICED Account Research

Prep for a sales call on one target account. Understands the business, finds the strategic threads that matter to what you sell, builds an honest SPICED read without inventing unknowns, and can find the likely buying committee with MoltSets.

Research intermediate Claude ChatChatGPT

example prompts

  • Research Ramp before my call tomorrow - we sell spend analytics
  • Should we sell to this account?
  • Prep me for my meeting with Datadog and find the buying committee

about this skill

What this skill does

Prepares you for one account, in the context of what you sell. It isn't a generic company summary. It answers:

  1. What does this company actually do?
  2. What's happening inside the account that could matter to what you sell?
  3. What can you genuinely know about the opportunity through SPICED (Situation, Pain, Impact, Critical Event, Decision) before a call?
  4. Where is the connection to your offer strong, and where are you still guessing?
  5. Who inside the account is most likely to care and take part in a decision?

Inputs

  • What you sell - a sentence or your website
  • The target account - company name or domain

How it works

  1. Builds a clear picture of the target business
  2. Researches the account broadly and surfaces 2-4 seller-relevant strategic threads
  3. You pick the thread worth going deeper on
  4. Deep-researches that thread and writes the SPICED read, marking what's known vs unknown
  5. Explains separately how your offer could connect
  6. Optionally finds the buying committee and their contact details with MoltSets

If there's no strong public trigger, it says so instead of inventing one.

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