Lead Magnet Builder
Turn a lead magnet you already want - a calculator, ROI tool, assessment, quiz or checklist - into a polished, on-brand, live page. Pulls your brand from your website or brand guide, researches only what the asset needs, and publishes it to Send, as a Claude artifact, or as a single HTML file.
example prompts
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Build me an email infrastructure cost calculator -
Make a calculator I can send prospects -
Create an interactive ROI assessment for our website
about this skill
What this skill does
Takes a lead magnet you already know you want and turns it into a polished, on-brand, live page you can send to prospects. It doesn't diagnose deals or recommend asset types - it builds the thing you asked for.
Works for calculators, estimators, assessments, quizzes, benchmarks, ROI tools, checklists and interactive guides.
Inputs
- The lead magnet you want - e.g. "an email infrastructure calculator"
- Your website - and a brand guide if you have one
How it works
- Reads your brand from your brand guide, or pulls it from your website, and locks it for the session
- Researches only the logic and numbers the asset needs
- Builds the asset as one self-contained page
- Runs one quick QA pass
- Returns the live link, or the HTML file
- Offers small refinements that update the same link or file
Where it publishes
It uses the first of these that's available:
- Send - a live Send page, if you have Send connected
- Claude artifact - a shareable link, if you're in Claude without Send
- HTML file - one self-contained file you can open in a browser or upload to any site (ChatGPT and other agents)