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Lead Magnet Builder

Turn a lead magnet you already want - a calculator, ROI tool, assessment, quiz or checklist - into a polished, on-brand, live page. Pulls your brand from your website or brand guide, researches only what the asset needs, and publishes it to Send, as a Claude artifact, or as a single HTML file.

example prompts

  • Build me an email infrastructure cost calculator
  • Make a calculator I can send prospects
  • Create an interactive ROI assessment for our website

about this skill

What this skill does

Takes a lead magnet you already know you want and turns it into a polished, on-brand, live page you can send to prospects. It doesn't diagnose deals or recommend asset types - it builds the thing you asked for.

Works for calculators, estimators, assessments, quizzes, benchmarks, ROI tools, checklists and interactive guides.

Inputs

  • The lead magnet you want - e.g. "an email infrastructure calculator"
  • Your website - and a brand guide if you have one

How it works

  1. Reads your brand from your brand guide, or pulls it from your website, and locks it for the session
  2. Researches only the logic and numbers the asset needs
  3. Builds the asset as one self-contained page
  4. Runs one quick QA pass
  5. Returns the live link, or the HTML file
  6. Offers small refinements that update the same link or file

Where it publishes

It uses the first of these that's available:

  1. Send - a live Send page, if you have Send connected
  2. Claude artifact - a shareable link, if you're in Claude without Send
  3. HTML file - one self-contained file you can open in a browser or upload to any site (ChatGPT and other agents)