Outbound Campaign Builder
Turn your ICP and offer into a launch-ready outbound campaign. Builds the company and people audience with MoltSets, lets you pick an email send-safety threshold, writes 10 genuinely different cold-email concepts, and creates the campaign in Instantly. You approve every decision that matters.
example prompts
-
Build an outbound campaign for VPs of Sales at 50-500 person SaaS companies - we sell call coaching -
Create an Instantly campaign for this ICP -
Turn this ICP and offer into a campaign and draft it in Instantly
about this skill
What this skill does
Turns a user-supplied ICP + offer into a validated, launch-ready outbound campaign. It's human-supervised: your AI tool handles the repetitive work, and you make the calls that change targeting, send safety, messaging or launch.
The normal end state:
- A clearly defined target
- A MoltSets-built company + people audience with business contact data
- An explicit email send-safety decision
- 10 genuinely different cold-email concepts, narrowed to 3 A/B/C variants you choose
- A draft or launched campaign in Instantly
Inputs
- ICP - who you're targeting
- Offer - what you're selling
Optional: geography, company size, industries, exclusions, titles, contacts per company, proof, pricing, sender identity.
How it works
- Interprets your ICP and offer into a target - you approve it
- Builds the audience with MoltSets
- You pick which A-F email risk grades are safe to send to
- Writes 10 cold-email concepts using clear first principles, and you pick 3
- Creates the campaign in Instantly as a draft, or launches it on your go-ahead
Requirements
- MoltSets MCP
- Instantly connected, to create and launch the campaign
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