Business Fit Filter

What this skill does

Phase 5 of the pipeline. This is the step that stops a keyword list from becoming a traffic play disguised as an SEO strategy. Every surviving keyword is tested against five commercial gates:

1. Pipeline alignment - does ranking for this plausibly drive revenue?
2. ICP match - is the searcher actually in the target market?
3. Product fit - can the product genuinely serve the intent behind it?
4. Client alignment - does it fit the client's stated priorities?
5. Cannibalization - would it compete with an existing page rather than add?

Most gates are easy. The hard ones matter most - they're where traffic-for-traffic's-sake topics get cut.

Inputs

• Qualified keyword list - from serp-qualification
• Account intelligence - for ICP, product, and priority context

When it activates

• "filter these keywords for commercial fit"
• "which of these actually map to pipeline"
• /business-fit-filter (after serp-qualification, or standalone)

Output

The keyword list reduced to commercially aligned survivors, with the gate reasoning for anything cut (especially cannibalization conflicts).

Tips

• Survivors go to Topic Shaping next
• Cannibalization is structural - flag it loudly; two pages splitting a cluster cap them both
• Pair with the account intelligence document so ICP and product-fit calls are grounded