Business Context
Build a full account intelligence doc before keyword research - product, ICP, pricing, competitors, and organic footprint from a site crawl plus Ahrefs.
connection to Ahrefs, Google Search Console
Business Fit Filter
Apply the commercial filter to qualified keywords across five gates: pipeline alignment, ICP match, product fit, client alignment, and cannibalization.
connection to Ahrefs
Keyword Validation
Validate content angles against real search demand with Ahrefs - matching and related terms, volume, KD, and top-ranking domain per cluster.
connection to Ahrefs
Opportunity Extraction
Turn account intelligence into structured content opportunity angles across 7 types - the strategic layer before keyword research.
connection to Ahrefs
SEO Quick Wins
Turn a Google Search Console export into a prioritized, per-page SEO action plan - grounded in Ahrefs data and live competitor benchmarks. No invented figures.
connection to Google Search Console, Ahrefs
SERP Qualification
Check what actually ranks for each keyword candidate via live SERP inspection and Ahrefs. QUALIFY / CONDITIONAL / KILL per keyword. Many topics die here.
connection to Ahrefs
Topic Prioritization
Rank a shaped topic list into a sequenced build queue with 6-dimension scoring. Tier 1 (>=14), Tier 2 (10-13), Tier 3 (<=9) - so you know what to build first.
connection to Ahrefs
Topic Research
The full SEO topic research pipeline - client domain in, prioritized roadmap out. All 7 phases with two approval checkpoints, grounded in Ahrefs and SERP data.
connection to Ahrefs, Google Search Console
Topic Shaping
Assign the right content format to every surviving topic - alternatives, comparison, landing, pricing, guide, use case - plus site-architecture implications.
connection to Ahrefs